DIY Branding Process
DIY Branding Process
Notion Resource File
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A Notion dashboard choc-full of tips and resources to make creating or refreshing your branding fun, fast, inspiring and aligned.

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Comes Free with my Squarespace Templates
Collapsible content
We cover...
¹ The Feels ² Colour Palette ³ Font Families ⁴ Logos ⁵ Imagery ⁶ Extra Accents ⁷ Copywriting ⁸ Website Considerations ⁹ Social Templates ¹⁰ Hiring Help
Feel this?
✓ I dunno where to begin
✓ I just wanna refresh some elements
✓ I wish I knew more about design
✓ I'm keen to learn how designers do it
✓ I want to build a good brief for a designer
✓ I don't wanna do another f**king course!
Part-Pay
Pay in ④ Instalments
• Zip.co Single-Use Card 🔗→
• Afterpay Plus Card 🔗→
• Klarna Chrome Extension 🔗⟶
• or Klarna App 🔗⟶
May not be available for all countries! This may help if you feel your current setup is holding you back from conversions <3
Branding is Step (0) of your website Journey.
To sell website templates and not address this part has never made sense to me.
Plus, I f__king love this part — it's all centred around vision, beauty, storytelling and connection.
1000+ Have Been Helped By This Process Of Mine
No one knows your biz like you:
Over 1,000 super cool solopreneurs, freelancers and small biz owners like you have been helped by this process.
What started as a quick refresher of this offering has turned into a total overhaul — the 5 Step Mini Branding Course is now a Notion resource choc full of tips and tools for branding I've gathered over 10 years.
¹ What's inside??
✓ Download my Canva brand guide template
✓ Watch my intro video before you tuck in
☻ Spoiler alert: this process will be creative but you'll also likely be in your feels
² Colour Palettes
✓ Example palettes ✓ My forumulas ✓ Handy websites ✓ Tips for big palettes, colour-blocking, monochromatic vibes
³ Font Families
✓ Tips for building families with primary, secondary and accent fonts ✓ Premium vs. free fonts ✓ Example combos ✓ Huge list of my favs
⁵ Imagery
✓ Stock images, videos and mockup websites I love and other avenues for building a bank of imagery. I also detail my collaging tips ☻
⁶ Extra Accents
✓ Adding layers to your foundations with borders, gradients, illustrations, collage elements, etc.
⁷ We'll also touch on...
✓ Copywriting Quiz, resources
✓ Website Considerations Squarespace + Shopify
✓ Hiring Help Peers I recommend
✓ Social Templates Don't start from scratch, that's insane.
- Choosing a selection results in a full page refresh.
- Opens in a new window.