Flodesk Soft Sell Workflow
Flodesk Soft Sell Workflow
Lead Gen + Welcome Sequence
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A gentle, intentional way to warmly welcome new subscribers and introduce them to your world—sans cringe. This non-coercive Flodesk funnel nurtures real connections, prioritising storytelling, value, and consent-based marketing.
✿ Lead-gen workflow w/ 2 email designs
✿ Welcome workflow w/ 3 emails designs
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✓ Gorg design
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✓ Strategy & Flow
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✓ Copywriting
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Done + Ready to edit!
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How it works
¹ You'll instantly be sent an email from me with a link to the workflow templates
² It will include a how-to video so you can get the most out of the designs
³ If you don't have a Flodesk account yet, this template will also give you 50% off your first year.
Part-Pay
Pay in ④ Instalments
• Zip.co Single-Use Card 🔗→
• Afterpay Plus Card 🔗→
• Klarna Chrome Extension 🔗⟶
• or Klarna App 🔗⟶
May not be available for all countries! This may help if you feel your current setup is holding you back from conversions <3
Ghosting your own email list?
Let’s Change That.
(Sans Ick)
With built-in automation, clear next steps, and plenty of breathing room, this sequence helps you grow an engaged, aligned audience that actually wants to hear from you.
Non-Coercive Marketing
The Soft Sell Vs. The Hard Sell
✿ Low-pressure copy
People don’t like being manipulated ¯\_(ツ)_/¯ Shocking, right? Ethical marketing attracts people who want to be there. No fake urgency, we keep things invitational.
✿ Always providing value
Even when you’re selling, you’re serving.
✿ Connection 1st, selling 2nd
Genuine connection is the solopreneur pipeline to transactions. If you're on my website, you're probably intuitive, highly passionate, neurodivergent, hyper-creative. You give a shit about story. Lean into that the ways that big brands can't.
✿ 3 days between emails
Because no one likes being love-bombed. Soft selling builds trust over time. Coercion might get short-term sales, but trust builds a long-term brand.
✿ Making their OUT clear
Easy unsubscribe, no guilt trips. An email list full of ghost subscribers isn’t a flex. High engagement trumps high numbers.
✿ Transparent next steps
Inbox anxiety is real. When we sign up to stuff, we fear we're opening ourselves up to daily (or worse) emails.
Instead, we're upfront about what's around the corner. Then, if they want to take action, they’ll know exactly how.
✿ Respect energy & capacity
People sign up with the best intentions, but life happens. This sequence gives them space to engage on their terms.
✿ Designed for solopreneurs
Hard selling feels awful when YOU are the brand—this lets you sell in a way that feels natural.
Automations take work off your plate and you can chill knowing your email list is nurtured on autopilot, freeing you up for the fun stuff.
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